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Now-a-days shopping online is becoming bigger and much better, spreading its reach not only in the metropolitan cities however in small cities also. The craze to shop online has encouraged budding entrepreneurs to enter into the business of selling goods online. You can buy anything and everything by sitting at the convenience of your property and that too at discounted rates when compared to the market. Owing to such convenience and becoming value for money has attracted numerous shoppers and acquire benefited with the latest online deals as opposed to going out for shopping in malls and flea markets. E-commence is growing leaps and bounds and has shown immense influence on Indian economy over the last few decades. With such huge demand of selling and buying goods and services online, the expectations of users will also be increasing. Hence, to be updated with all the growing demands of their consumer it is crucial that every other shop comes out with a unique feature to hold running with all the market pace. With thousands of online shops which are offering everything starting from home groceries, clothing, shoes, electronic goods, books and more things that you can imagine off, net-savvy company is going online like never before. Not only products, anyone can avail all form of service right at your doorstep. Online shopping trend has now appear in the mainstream because of the ease of shopping from your own home, affordable prices, heavy discounts and best online deals. The stores have got a massive makeover and offering quality stuff at slashed prices to compete using the other prominent brands dominating the marketplace. For customers shopping online and having huge discounts on his or her favorite brand or product are win-win situation. These retailers can offer the products as well as deals online since they save huge on inventory. Every company is spending so much time to improve the shopping experience for its customers and adding on additional features every time. Moreover, due care can be taken to ensure safe and secured payment transactions. But wonderful these advantages, there aren't many shortcomings of shopping that restrict many buyers to opt for clothing stores. One such shortcoming while buying clothes and shoes will be the inability to check the fitting plus the lack of touch and feel. The important aspect that the customers keeps planned while choosing online retail shop could be the amount of product collection, product price, hassle-free return policies and obviously the standard of product.